Mock Media Release
Get your Glow on and Lift off: Charlotte Tilbury to Launch New Magic Foundation
Iconic beauty brand Charlotte Tilbury is excited to announce the release of their new complexion innovation: GlowLift Foundation, landing to Australian stores and online on May 26 2025. The skin enhancing foundation designed to combine the luminous glow with a visible lifting technique, for instantly brighter, firmer and glowing finish has been spotted on the red carpet on the likes of Hailey Bieber and Kendall Jenner.
Curated with hydrating, magical ingredients and revolutionary technology, this lightweight yet buildable foundation smooths, sculpts and hydrates the skin leaving you with a fresh and youthful looking face all day long.
Infused with SPF 30 and Jojoba oil, this new formula is perfect for surviving the Australian sun without compromising your skin’s needs.
“GlowLift has been created to deliver the magic of a filter, facial and flawless finish all in one. Designed for those with busy lives who do not have the time to apply four different face products to achive their desired complexion, GlowLift will be the your new one stop product!” – Charlotte Tilbury, Founder and CEO
Available in 33 inclusive shades, GlowLift Foundation is set to be your next ride or die. Whether it is from the red carpet, or a busy day at work this new formula will melt into the skin, blurring any imperfections.
“Having suffered from acne for years, this new foundation is my new favourite. It melts into my skin and doesn’t leave my skin feeling heavy. I wore the GlowLift foundation for 12 hours straight and my skin did not move or feel greasy at all! Everyone needs to get their hands onto this immediately!!! – Alix Earle, American Media Personality
Launching May 26th 2025, GlowLift Foundation will be available online at Charlottetilbury.com/au and in store and online at Mecca Australia.
For more information about Charlotte Tilbury’s Current and Future product launching, please visit Charlottetilbury.com.au or Find us on Instagram and TikTok @ CharlotteTilbury
Media Contact
Stevie Rae – Head PR Creative At Charlotte Tilbury
+ 61 447 557 831
StevieRae120@gmail.com
The above is a media release about the release of Charlotte Tilbury’s new foundation product called GlowLift. Named after the skin enhancing features aimed to provide those with a natural glow and lift without compromising the skin's barrier. Using an extract from a high profile celebrity like Alix Earle who has expressed her history of skin concerns like acne provides authenticity and builds trusts among the reader. This was based off a new developed plan exploring a niche in the market for the brand to explore focusing on consumers needs and desires to master a lifted and glowy complexion without disturbing the skin barrier and being left with the heavy feeling that foundation leaves.
Mock News Release Article
Taylor Swift and Mecca now have 100 million dollars’ worth of Bad Blood.
Taylor Swift is set to sue Australian cosmetic brand Mecca for $100 million after the two were unable to reach a settlement over the failure to proceed the new ‘By Taylor’ range. Mecca Cosmetic, an Australian Makeup company was informed on the 27th of May by the American singer and song writer’s legal team that she would be taking the business to court over the naming rights of the unreleased ‘By Taylor’ range.
Despite negotiations between the two parties, the cosmetic range that was set to launch in 2023 was unsuccessful due too Swift not being satisfied with the 5% kick back she was offered.
The ‘By Taylor’ range was set to be released in December of 2023 by Mecca, in the lead up of the Iconic Eras Tour, providing customers with ‘Taylor approved Makeup’
The Shake it Off Singer, who was just down under last year is not one shy of conflict. A source close to the artist told Forbes that she is furious on the matter and is not afraid to see Mecca Cosmetic in the court room. The singer took to Instagram on Friday Night writing to her 281 million followers;
“I was prepared to lend my name to an Australian company, I asked for 35% kick back and was offered 5%. They have wasted my time and the opportunity to make a lot of money, so for this will see them in court” -Taylor Swift (Instagram)
This feud has left many Australian fans upset with one fan taking to Instagram;
“Why does Taylor even care about this? The By Taylor collection would have been perfect for us Australians in the lead up to the Eras Tour, Seriously Taylor Get over it, you can’t have bad blood with everyone” – Inthattaylorhaze(Instagram)
Mecca Cometic, launched in South Yarra in 2002, by Australian entrepreneur Jo Horgan, is one of the nation’s most successful commodities with a net value of $570m. Horgan, a once die-hard Swifties spoke to 9News on the matter;
“I feel very disappointed negotiations broke down and it has resulted to this. The collection would have been perfect for our clients, everyone loves Taylor” – Jo Horgan CEO Mecca Cosmetic.
The two parties will head to court next month here in Melbourne, with the first hearing scheduled for 28th of June.
Stevie Rae – Head of Media Relations
For all PR Queries Contact me;
Stevierae@meccamediarelations
0447566212