This report presents a strategic audit of Aje’s online presence, with a focus on customer experience across digital touch points. The audit includes identifying Aje’s most prominent customer segment, developing detailed personas, mapping their customer journeys, and evaluating the effectiveness of the brand’s website, social media, and transactional processes. Through a combination of heuristic analysis and strategic insight, this report outlines Aje’s current digital strengths, weaknesses, opportunities, and threats, providing recommendations for enhancing customer engagement and retention.
